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Best Western’s Parent Changes Its Name Again: From BWH to WorldHotels

Original publisher: Skift, published Evago preview published Evago preview updated
Original AI-generated travel illustration for: Best Western’s Parent Changes Its Name Again: From BWH to WorldHotels
Evago AI-generated illustration, not event photography.

What happened

Skift reports that Best Western’s parent company is undergoing a corporate name change, moving from BWH to WorldHotels.

Why it matters

If you interact with Best Western corporate channels—booking confirmations, loyalty communications, or corporate accounts—you may start seeing the new WorldHotels name used in those communications as the company rolls out the change.

Key details

  • Former corporate name: BWH
  • New corporate name: WorldHotels

Continue Reading on Skift →

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