tourism trends
Choice Hotels Narrows Its Revenue Gap, but Its Upscale Brands Still Trail
Original publisher: Skift, published
Evago preview published
Evago preview updated
What happened
Skift reports that Choice Hotels has reduced the gap in revenue performance compared with peers, though its higher-end brands continue to lag behind competitors.
Why it matters
If you prioritize upscale or premium-brand stays, this suggests Choice’s top-tier offerings may still be less competitive for now; leisure and business travelers focused on economy or midscale stays may see relatively stronger performance from the company.
Key details
- Skift says Choice narrowed its revenue gap versus rivals.
- Skift notes the company’s upscale brands remain behind competitors in performance.
Evago provides a short, AI-assisted news preview based on permitted source information. Skift provides the full reporting. The full article opens on the publisher’s website in a new tab.