tourism trends
Hyatt in Trademark Clash With Hilton Over ‘Select’ in Hotel Brand Names
Original publisher: Skift, published
Evago preview published
Evago preview updated
What happened
Skift reports that Hyatt has entered a trademark dispute with Hilton centered on use of the word “Select” in hotel brand names, with the companies contesting rights to that descriptor.
Why it matters
If the dispute leads to rebranding or limits on name use, travelers could see familiar property names change or experience greater brand-name overlap when researching or booking hotels; those outcomes remain contingent on the legal process.
Evago provides a short, AI-assisted news preview based on permitted source information. Skift provides the full reporting. The full article opens on the publisher’s website in a new tab.