tourism trends
Phocuswright Research: 58% of Travellers Prefer Free Cancellation to a Lower Price
Original publisher: TravelDailyNews International, published
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What happened
TravelDailyNews International reports that research from Phocuswright found 58% of travellers prefer free cancellation over a lower price when booking, according to the publisher's account of the study.
Why it matters
If accurate, this suggests many travellers prioritize booking flexibility; this could influence how travellers compare fares and choose ticket types when searching for bookings.
Key details
- The figure reported is 58% favoring free cancellation versus a cheaper fare.
- The finding is attributed to research conducted by Phocuswright, as described by the publisher.
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