tourism trends
Would You Pay for Hotel Loyalty? 485,000 Accor Members in Asia Pacific Already Do
Original publisher: Skift, published
Evago preview published
Evago preview updated
What happened
Skift reports that about 485,000 Accor members in the Asia Pacific region are enrolled in a paid hotel loyalty offering, indicating a sizeable cohort willing to pay for membership benefits.
Why it matters
If you frequently stay at Accor properties in Asia Pacific, this suggests a growing number of travelers are opting into paid loyalty—consider whether a paid tier could match your stay frequency and benefit needs before enrolling.
Key details
- Approximately 485,000 Accor members in Asia Pacific are on a paid loyalty plan.
- The story focuses on customer uptake of paid hotel membership in the region.
Evago provides a short, AI-assisted news preview based on permitted source information. Skift provides the full reporting. The full article opens on the publisher’s website in a new tab.