tourism trends
Wyndham Launches Homes & Havens to Take On Marriott
Original publisher: Skift, published
Evago preview published
Evago preview updated
What happened
Skift reports that Wyndham has launched a new brand called Homes & Havens, positioned to compete directly with Marriott in the lodging market.
Why it matters
If sustained, this could expand lodging options and brand choices for travelers who prefer full-service or branded alternatives; any concrete impacts on pricing, locations or loyalty benefits would depend on the brand’s rollout and offerings.
Key details
- The new brand is named Homes & Havens.
- The launch is explicitly framed as a move to take on Marriott.
Evago provides a short, AI-assisted news preview based on permitted source information. Skift provides the full reporting. The full article opens on the publisher’s website in a new tab.